Known to be the world’s bestselling watch company, with over 100 years of history, Rolex could be written as the definitive textbook in branding, with an emphasis for luxury items. Unfortunately, for many customers today, branding has taken on a negative nuance. Pop culture ads that rely on fashion and polling trends, naming right battles, mass production that sacrifice quality through outsourcing – these are some of the different means that companies use to gain success. However, Rolex has stood its ground and has not resorted to any such means in building its image. It let’s its quality products speak for itself. Hence it stands as the standard in the wristwatch industry.
Quality, performance, innovation and stability are the pillars that Rolex has built its brand, since the introduction of wristwatches. The company first sold pocket watches and folding watches called travel clocks when it was first formed in 1905 as Wilsdorf & Davis. Interestingly, until this time, it was only women who wore wristwatches. Later it became popular when people realized how impractical it was to have pocket watches, this was during the Boer War of South Africa (1899-1902) when they noticed the soldiers with wristwatches.
Seeing the opportunity in this new market, Hans Wilsdorf, along with his brother-in-law, William Davis formed the company and began producing high quality watches. Around three years after W & D was formed, the company’s name was officially changed to Rolex, a name that was trademarked by Wilsdorf. Somewhere during that time, the benefits of having a logo and brand name to distinguish a product from its competitors was just being discovered, and Wilsdorf capitalized on this opportunity. In essence they wanted a name that was easy to pronounce by all, had no meaning as such in any European language and something that was short and easy to spell. Another example of simple brand name was George Eastman naming his camera Kodak.
It was from Herman Aegler’s Rebberg firm that Rolex got their mechanics in a watch. As a teenager Wilsdorf worked at Cuno Korten with Aegler, a watch exporter in Switzerland. Quite often Wilsdorf would set up 15 watches and check them each for accuracy and it was here at Cuno Korten that Wilsdorf’s obession with accuracy began. Also he would submit the most accurate ones to the Neuchatel Observatory for testing without permission. However this was overlooked since all the testing passed and he received much praise from his seniors. Much later Aegler’s company came to produce exclusively for Rolex, as it does today. Aegler’s descendants still run the company, although owned by Rolex.
With his new company, Wilsdorf’s obsession for accuracy continued. He was awarded the world’s first chronometer award for a wristwatch, after sending the first Rolex movement to the School of Horology in Bienne, Switzerland. Rolex began to gain a worldwide reputation for the finest quality watches, with this award. Rolex watches went on to win a number of awards. Rolex received numerous awards. In 1914, Rolex received the Class A Certificate of Precision award from the Kew Observatory in England, previously only given to marine chronometers. During the testing the watches were subjected to three temperatures and five positions. This entire testing lasted for 45 days. After, Wilsdorf insisted that all Rolex watches would be sold only with an Official Timing Certificate and all their watches would be subjected to a similar testing.
Performance and Innovation
Wilsdorf realized that his watches needed to be extremely durable, in addition to accurate. Under his leadership and direction, Rolex made many innovations in either creating the technology or buying patents that made wrist watches dust proof, water proof, and auto winding. Wilsdorf did not do anything in half measure and showcased its performance and advertised the new products in a dramatic manner.
After the world’s first truly water-resistant watch was created, the first example of this was illustrated. Two inventors named, Paul Perregaux and Georges Peret, developed a new moisture proof winding stem and button, which they put on the watch cases and on October 30, 1925, filed a patent for the same. Prior to this, the winding stem was situated inside the watches case, and wasn’t really practical to the masses as this meant that the case had to be opened everyday to wind. And so Rolex had the world’s only moisture proof case, now that the winding stem was outside the watch. From this design the Oyster watch was developed. On October1, 1927, when Mercedes Gleitze swam across the English Channel, she sported a Rolex Oyster. She came forth from a swim that lasted for more than 15 hours, with her Rolex in perfect condition. Wilsdorf capitalized on this and on November 27th of the same year, in London’s Daily Mail, he took out a front page ad of Gleitze’s picture and her story. Thereafter, the new Oyster was placed in small aquariums, wherever Rolexes were sold, to further exhibit its water resistant capabilities, this was on Wilsdorf’s instructions. In fact, Sir Edmund Hillary wore a Rolex when he climbed the Rolex, in 1953.
In spite of the company being more than 100 years old, Rolex, in order to maintain its stability as the world’s best watch, did several innovative things. And so, due to this stability, in the midst of changes that wiped out a number of watch manufacturers, Rolex not only survived, but blossomed. In the 1950′s, the quartz watch was invented, which created low cost time pieces. During the 1970′s about half of the watches sold worldwide were structured on this quartz technology. Hong Kong was the largest watch producer. Since its relocation in 1919, Rolex has been located in Switzerland and never used outsourcing which keeps excellent quality control.
Having made a short venture into quartz technology, Rolex stuck to its foundation and continued to market their basic craft, which was considered old in industry standards. A typical quartz watch has around 50 to100 parts compared to a typical Rolex which has around 220 parts and takes almost a year to produce. Combined with a strong brand name, true craftsmanship can still have value – Rolex was a testimony to this fact.
Rolex kept up to its name and image, and never ventured out to produce any other products, unlike many other manufacturers of luxury items, who lent their name to various high end products. While temporary profits may have been a gain for these manufacturers, their brand name often diminished. And thus, Rolex is a name synonymous to wristwatches only.
In comparison to many of today’s well known watch companies which are owned by the same two or three companies, Rolex never resorted to take shelter under any corporate or conglomerate. These well-known companies took advantage of their corporate resources and were able to promote their individual product lines. In 1960, Wilsdorf left the company to look after a foundation in order to avoid their interests being mixed or combined with those of various different watch companies. Wilsdorf’s original vision was that the company would never be bought or publicly traded by a larger company.
In terms of gross revenue, Rolex has emerged as the world’s number one seller of watches and will be able to compete for years to come. Customers are ensured that they are investing in a quality product, one that will be valuable in the future. The high class performance, innovative techniques, stability and its commitment to its foundation of quality, all these features provide value to all Rolex customers.
There are a few things in life that are precious and cherished forever and Rolex replica watches are one of them. Though quite a number of people want to wear an original Rolex watch, they cannot afford to purchase them just because of its sheer price. Rolex replica watches give such men a chance to flaunt a Rolex look-alike on their wrist. Do not be fooled by the name of the watch. Even though it is not the original, the look, feel and craftsmanship of the Rolex replica watches are unique and are bound to fool even the connoisseur who knows all to well about the original. You can select from a wide range of models and most of the Rolex watch models are also available as Rolex replica watches.
If you are worried about the time keeping capabilities of this beauty, you can be assured that the Rolex replica watches maintain the same time as its famous namesake does. There are people who have a doubt about the workmanship about these Rolex replica watches and these persons should first flaunt one of these timepieces on their wrist before arriving at any conclusion. He is envied for the Rolex replica watches he flaunts, be it the party or a corporate meeting, his Rolex replica watches never fails to attract the eyes of others who look at him with envy. Have you ever seen action movies and have you noticed the personality of the main character? While his looks and clothes attract the attention of others.
Just wear one of these beauties to a party and see the attention you will be receiving. You do not have to approach any women. With Rolex replica watches on your wrist, the girls themselves will approach you. The watch you are wearing is by itself a fashion statement and it tells these women a lot about your taste. Women prefer men who lead their lives rough and tough and it is amazing to know that those who wear Rolex replica watches on their wrist do appear rough and tough. You have invested a princely sum in the clothes you wear and to woo the girl of your life, you have also hired one of the classiest cars but what about the watch? Good and reputed watches are not available for hire and it is at such moments that the Rolex replica watches help you out of a tight spot.
Visiting a notorious locality? Why take a risk by wearing the original. Rolex replica watches will help you to maintain your gravity at the meeting and at the same time ensure that you will not feel the pinch if you are mugged and your Rolex replica watches are robbed. There are some executives who will not settle for anything else than the best. They love to wear one exclusive watch for the office and another for the party. Check out the wide range of Rolex replica watches. They do not cost the earth and most people can easily afford more than one. If you so want, you can have more than a dozen of them and yet do not feel the pinch. Some people are reputed to have more than a dozen models of these Rolex replica watches with them.
As far as the looks and finishing is concerned, these watches give their real namesake a run for their money and as far as maintaining time is concerned, you can be rest assured that your Rolex replica watches will never fail you. However, before you purchase one of these works of craftsmanship, make sure you check out that you are going in for the latest model of the Rolex replica watches. People who wear these Rolex replica watches are famous all over the world for the passion they exhibit for these watches. They do not think twice before they purchase many different models of these famous Rolex replica watches. There are many of them who have been known to even replace their table clock with these Rolex replica watches. And why not?
They know the value for money that these watches are giving them. They know that these time pieces are known all over the world for their beauty and like the true fans that they are of Rolex replica watches, they do not mind replacing all the watches of their home with these Rolex replica watches. If you too are planning to replace all the watches of your home but are worrying of finding the same model in different locations in your house, dispel these thoughts. These Rolex replica watches come in a wide array of colors and models. You will never be able to exhaust the entire of these Rolex replica watches even if you keep a different one in all the rooms of your condominium.
People are known by the company they keep and those who wear Rolex replica watches are known and recognized by one and all. If you wish to be recognized wherever you go, it is imperative that you too go in for Rolex replica watches. These Rolex replica watches will ensure that you are the center of attraction at the party. With prices at an all time low you can have different Rolex replica watches for every day of the week. Make your presence felt with these Rolex replica watches.
Most professional who wear these Rolex replica watches have confessed that they have found a new image of themselves after they have started wearing these Rolex replica watches! So what are you waiting for? Get one of the countless models of the Rolex replica watches and see your life change immediately. Not only will the girls at the party shower all their affection on you, you can be rest assured that even your boss will pay special attention at you. Rolex replica watches perform these wonders and lots more.
Rolex Watches are Associated with the success and high standard. These days, Rolex unique time pieces are seen in the hands of Sports stars, Movie Stars, Executive Business persons and even in the hands of Royal People. Well most the people who wear Rolex watches they do so because it’s a very expensive piece of watch and there are also people who wear this watch because they knows its history and the standards of Rolex watches. When those who can have any timepiece consistently put Rolex at the top of their list, that is an amazing testament to the allure of Rolex’s beautiful timepieces. If we talk about the replica watches, Rolex replica that have these features cost a bit more than some other replica watches, the quality that you receive is well worth the extra money spent. After all, you’ll still be spending far less than you would on the genuine watch! There is no other watch on the planet that gets copied as much as Rolex watches and it’s because of the prestige and outrageous prices they command.
There are lots of Rolex models like Daytona, Submariner, Yacht Master, Date Just, Day Date, Explorer II and GMT Master II. There is a model which is very famous and called “racing driver’s choice”. Yes, it’s the Great Rolex Daytona. The Daytona is the name of an original Rolex type of watch. Sometimes also called an “Oyster Professional Cosmograph”, the Daytona has earned the nickname of “racing driver’s choice. It was made to measure elapsed time and to calculate average speed in a race. The Rolex Daytona Replica should be equipped with a sweep second hand, minute and hour “totalizators” activated by push buttons, and a graduated bezel that performs like a tachometer. The new version featured large dials and had an inner track in a contrasting color. Dial colors included black, white, champagne and each watch had “Daytona” in red on the dial. Rolex Daytona is self-winding and waterproof to 330 feet (100 meters), has an engraved tachometer bezel, and steel dial with yellow gold. The Rolex Daytona replica will only be water resistant for 100 feet (30 meter) diving and that is only if you purchase the Grade 1 Swiss Rolex Replica. (The Daytona Rolex Replica may also be purchased in Grades 2 – 5 and, therefore, be less expensive.)
This Rolex Replica has either a beautiful black or white face and a stainless steel oyster band. You will often get fully functional chronographs and a Valjoux automatic jewel movement. This movement allows the user to time one continuous event.
There is an other model of Rolex Daytona released in 2005, its replica may have a 25-jewel Miyota automatic movement in the Japanese (Grade 2) Rolex Replica. Only the white face, stainless steel band model carries all the following upgrades: Sharper dial markings due to a new laser-etching process, night Illumination, a fully functional chronograph with day, date and 24 military hours indicator, solid stainless steel with similar weight of an original, and sapphire crystal glass for better protection on the face.
All we say about Rolex is that it’s the most demanding, most expensive, most royal, most favourite, most elegant, most romantic, most powerful brand in the Wrist watch industry. The leading name in luxury watches, Rolex has been the pre-eminent symbol of performance and prestige for over a century.
Everyone wants be noticed and be an icon of the latest fashion. This is now everyone’s wish to be the center of attention on any social gathering. This wish is most of the times satisfied with the help of clothing, jewelry and get up. Branding is the prompt and most effective way to accomplish this wish. It is a known fact that only trendy clothes do not make you stand out. So, what is the other accessory which is equally important? Yes, it is a striking watch. It is well known saying that a man is distinguished with his pen and his watch. However, not everyone can afford the high end branded watches and it remains as a dream for most people. It is now not as much difficult for an individual to buy a branded watch. Replica watches are now easily available with the same quality and features and one can easily get his favorite branded watch on remarkable price fraction. Not only are they designed attractively, but also are of superior quality. And what’s more, they come with reasonable price tags too! What else could anyone have asked for?
The Rolex Watches suit all needs of people from different walks of life, be it students, professionals, businessmen or homemakers. Wear one of these at your work place and you do not have to try hard to impress your boss. Very soon, you will be given all plum offers and your path for success will be paved. You will attain success in all phases of life. These watches will become an integral part of your life and you will not be able to get apart from them. Since these are reasonably priced, you can have many of these without burning a hole in your pocket. This will ensure that you have different watches which suit your numerous clothes.
Rolex has been producing desirable high-end watches for over 50 years. The Rolex brand’s fame has caused it to be one of the most replicated brands on the market. Rolex Replica watches from any reliable shop ensure the best value for your hard earned money and guarantee you of immense customer satisfaction. Their straps are made from genuine leather and stainless steel which give these watches a long life and dignified looks. So, for all those entrepreneurs who want to be successful businessmen and want a unique look but do not want to spend much have an option to buy Rolex Replica watch of their choice. Replica Rolex gives the full product range of most of its watches e.g. Rolex Yachtmaster, date just, day date, rolex replica for women our site is there for you. You are welcome to visit our site for details……For more information click Rolex Replica Watches.
The same logic holds true for Breitling Replica watches as well. The original models are exorbitantly priced; and so, there is more than ample demand as well as availability of cheaper replicas of the same. The market for cheap replica watches is therefore quite buoyant.
Rolex Replica watches add your personality if you wear the right accessories of your choice. A watch on your wrist depicts your personality. This is one fact that goes without saying and therefore, we try to make sure that we buy the best accessories that are available in the market. But when you too concerned about style, you are inclined to forget the cost that is together with it. However, now with Rolex replica watch any one can actually get stylish and that also without spending too much money. By wearing replica rolex on your wrist, you can easily grab attention of everyone. Just wear rolex replica and see how people will be magnetized with you by spending very less.
Rolex replica is a best gift for everyone; it best suits your friends, family, parents, bosses and to your loved one. It has wide range of different watches carrying different attributes suits men and women. Rolex watch is an excellent gift to women. Watches add to the beauty and grace to the personality of self made lady. The replica ladies Rolex watch would be much better an option to gift her on the special occasion without punching a hole on the pocket of the giver. The replica ladies Rolex watch would be the best option because of the quality which also ensures that the sweet moments long for a life time. The watch is sure to give her the most admirable moments of her life making the occasion more auspicious.
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